GPS Drawing

Really cool idea by BMW, encouraging people to draw pictures by driving around using their GPS, getting interactive with their motorbike journeys..

http://gps.bmw-motorrad.com/drawings/explore

Unbelievable clever use of online media for Burger King

Sponsorship of the New Indiana Jones movie by Burger King might be a great brief to get, but still amazing execution. Should be annoying but it somehow isn't... 

http://www.bannerblog.com.au/2008/07/bk_banner_of_doom.php

GPS Mission

This GPS game looks like a really cool way of using the GPS that is included in loads of new phones, especially the new 'gphone' from Google. The 'missions' that people set for each other could be used for some sort of advertising surely...? Brands setting consumers missions which lead to one of their outlets maybe...? More info on the game at http://gpsmission.com