Wednesday, 1 October 2008

I heart Banksy



Love Banksy's work, especially his latest creations in New York..

Thursday, 25 September 2008

GPS Drawing


Really cool idea by BMW, encouraging people to draw pictures by driving around using their GPS, getting interactive with their motorbike journeys..

http://gps.bmw-motorrad.com/drawings/explore

Unbelievable clever use of online media for Burger King


Sponsorship of the New Indiana Jones movie by Burger King might be a great brief to get, but still amazing execution. Should be annoying but it somehow isn't... 
http://www.bannerblog.com.au/2008/07/bk_banner_of_doom.php

GPS Mission


This GPS game looks like a really cool way of using the GPS that is included in loads of new phones, especially the new 'gphone' from Google. The 'missions' that people set for each other could be used for some sort of advertising surely...? Brands setting consumers missions which lead to one of their outlets maybe...? More info on the game at http://gpsmission.com

Thursday, 7 August 2008

Thursday, 24 July 2008

Monday, 9 June 2008

Relentless Energy Drink




Objective: Simplify the Relentless brand image by conveying a more straightforward message about energy.
Target Audience: 12-25 exercise enthusiasts
media: Press/print

Lastminute.com




Objective: Show the wide range of activities on offer at lastminute.com and how they can be booked with very little notice.
Target Audience: 18-35 young professionals.
Media: Press/print/adshels

Barclays Student Account




Objective: Position Barclays as a bank that understands students.
Media: Press/print