Don't forget your plastic bags

A TV idea we did for a Scottish Government campaign aimed at getting people to recycle their plastic bags by reminding them to take their bags to the shops with them. We wanted to make something fun and as non preachy as possible, so came up with this. It's pretty rough but shows the general idea.

For some reason the timing of the music isnt working very well on here, the images go in time with the 'rabbits' in the music.

HFRS campaign

Just seen the HFRS drink driving ad that has been created after they took on our idea. We created the 'blood on your hands' concept during a unit in the 3rd year. You can see our original work in an earlier blog post. 

Relentless Energy Drink

Objective: Simplify the Relentless brand image by conveying a more straightforward message about energy.

Target Audience: 12-25 exercise enthusiasts

media: Press/print

Lastminute.com

Objective: Show the wide range of activities on offer at lastminute.com and how they can be booked with very little notice.

Target Audience: 18-35 young professionals.

Media: Press/print/adshels

Barclays Student Account

Objective: Position Barclays as a bank that understands students.

Media: Press/print

Agency Simulation Executions

We were asked to create a campaign for our clients, Campbell Rowley (a photography agency in Bournemouth), to generate extra business through advertising agencies.

Proposition - 'Campbell Rowley has the space and skill to let your ideas grow'

This proposition was based around the fact that the agency has a large studio as well as skilled photographers.

The campaign centres around three phases. The first two are direct mail packages that would be sent to agencies, and the third involves a press advert and viral email to invite agencies to an exhibition being held at Campbell Rowley.

Phase One - In order to create a feeling of growth, the first direct mail package was created to look like a seed packet. Once the packet is opened, a small sheet comes out with 'plant your ideas' written on it. The sheet then folds out to a large A3 size, with the line ' and watch them grow' at the bottom. The fact that it folds out emphasises the feeling of growth and space that we wanted to reflect in the campaign. The whole sheet once folded out shows examples of CR's work as well as contact details.

Phase Two - This direct mail package includes a postcard with a pencil. It encourages the receiever to draw something mundane and post it onto CR's site. CR then photograph the object in an imaginative way and post it back onto the site. This shows the audience the skill that CR possesses as well as providing them with a sample of unique work. The pack also drives people to CR's site so they can see existing work and get in touch.

Phase Three - In order to get the potential clients to come to the studio and build relationships that way, we created invitations to an exhibition that CR would host. This would involve young photographers exhibiting their work, with the growth theme continued through the idea of 'growing young talent'. To generate interest in this event, we designed a press advert in the form of an invitation, as well as an animated version that would be emailed to potential clients (see below)

For some reason the quality of this video is terrible. If you want to see the actual flash application just give us an email

'stomach butterflies' - match.com idea

Just an idea for a TV ad for match.com

'Do you want their blood on your hands'

This is the campaign that we pitched to the Hampshire Fire and Rescue service to deter drink driving. Posters along with ambient beer glasses placed in bars and clubs. The glass would be supported with a beermat explaining the dangers and statistics of drink driving causing fatal accidents.

We also pitched this campaign to the university's Employee Advisory Committee as the example of work the university is producing.

'skidding lines'

An initial scamp for a drug-driving campaign. Two lines of cocaine on a toilet seat skid over the edge.

Fit Club Ideas

These are some initial ideas that we had for Fit Club. Basically showing how if you join this gym, you will need to adapt your clothes accordingly.

Self-promotion idea

Absolutely no way this could go wrong.